Over 40 Years Of Hydration History

The Sqwincher Corporation was started back in 1975 in Columbus, Mississippi, when founder Mack Howard had the idea of creating an alternative sports drink that could compete against Gatorade. After consulting with one of his friends who was a sports trainer, he crafted a new sports drink called Sqwincher. Unlike Gatorade, Mack’s drink was unique in that it had a higher composition of potassium and a lower composition of sodium, which made it a healthier option. When Mack’s son, Tommy, joined the business in the late 80’s they decided that Sqwincher needed to find its own niche – as a heat stress safety product for the industrial market. Twenty years later, Sqwincher continues to take professional grade hydration to the masses and is considered "The Drink of Industry".

Sqwincher celebrates its 40th anniversary 

Sqwincher introduces Hot Stik, a hot electrolyte replacement product that helps protect workers from cold stress and dehydration 

Sqwincher launches the Steady Shot energy shot

Sqwincher begins manufacturing a single-serve powder product called Qwik Stik™

The Sqwincher Sqweeze Pop is developed

A 20 oz. ready-to-drink product is launched

The manufacturing of liquid concentrate packaging lines are moved in-house

Sqwincher launches its first Powder Pack™ line

A single-serving liquid concentrate product called Fast Pack® is introduced

Sqwincher begins marketing itself as a safety product for the industrial market

The Sqwincher Corporation is founded in Columbus, Mississippi